Established in 2007, Yiwu Bentong Electric Co., Ltd. is a professional enterprise specialising in electrical products and high & low-voltage electrical appliances, rooted in Yiwu and extending its reach across the globe. It focuses on the R&D, manufacturing, and import-export trade of a wide range of electrical products and high & low-voltage electrical appliances. Through years of in-depth technical research and innovation, the company has secured a number of patented technologies, forging a professional and reliable brand image within the industry and emerging as a highly competitive representative of electrical enterprises in Yiwu’s foreign trade sector.

BENTONG, the company’s core brand, concentrates on the field of intelligent, systematic, and integrated socket and switch electrical appliances. With the core positioning of “one-stop terminal solutions”, it leverages the company’s comprehensive industrial chain advantages spanning “R&D – Production – Sales”. From product R&D and design to end delivery, the entire process is fully controllable, enabling it to provide efficient and tailored electrical product solutions for customers worldwide. It stands as a high-quality brand with both strong technical capabilities and robust foreign trade service expertise.

Core Development Philosophy and Practices
The company consistently adheres to the core orientation of “focusing on customer needs and creating high-quality value”, integrating three key elements – innovation, quality, and service – throughout its development journey:
Innovation-Driven Development: It continuously increases investment in R&D, keeps pace with technological trends in the global electrical industry and shifts in market demand, breaks through technical barriers in products on an ongoing basis, and launches new products aligned with the trends of intelligentisation and green development. This ensures that product competitiveness is firmly grounded in technological innovation.
Quality as the Cornerstone: A full-process, high-standard quality control system has been established. Every stage, from raw material procurement and production manufacturing to finished product inspection, is subject to strict oversight. This guarantees that every product delivered to customers boasts stable and reliable performance, earning the company market trust through superior quality.
Service to Empower Customers: Centring on customers’ full-lifecycle needs, the company has built a professional service team. Services are extended to the stages of demand communication and solution design, and also cover after-sales support. It provides customers with efficient and attentive all-round services, enhancing the customer cooperation experience through exceptional service standards.

Business Model and Service Capabilities
Drawing on the strengths of Yiwu’s foreign trade industry, the company has developed a dual-track business model of “independent R&D + customised services” to fully meet the cooperation requirements of different customers. Its service capabilities cover multiple links in the industrial chain:
Independent Product Portfolio: Backed by patented technologies and R&D capabilities, the company has developed a standardised product portfolio encompassing electrical products and high & low-voltage electrical appliances. It caters to the diverse needs of the global market with mature technical solutions and consistent product quality.
OEM/ODM Customised Services: It offers “one-stop” customised solutions from demand analysis to final delivery. The service process includes market research, product conceptualisation, structural design, aesthetic design, graphic design, mould design and manufacturing, product production, testing and acceptance, quality control, shipment arrangement, and after-sales service. Schemes can be flexibly adjusted according to customers’ brand positioning and target market needs, helping customers seize market opportunities promptly.
Two-Way Collaborative Services: While serving end customers, the company also provides technical support and collaborative services to upstream suppliers in the industrial chain. Through effective collaboration between upstream and downstream partners, it builds a stable and win-win industrial ecosystem, further solidifying the company’s strong position in the industry.

Market Layout and Future Plans
Boasting high-quality products, professional services, and a solid business reputation, the company’s BENTONG brand has established a strong customer base in overseas markets. Its products are exported to regions including Central Asia, the Middle East, and Southeast Asia, with market share growing steadily. It has gained widespread recognition from local customers and consumers, becoming a key player in Yiwu’s electrical product exports.
Looking ahead, the company will continue to pursue the dual-track market strategy of “consolidating overseas markets and exploring the domestic market”: On one hand, it will deepen its presence in advantageous overseas markets and further enhance the brand’s international influence by leveraging the strengths of Yiwu as a foreign trade hub. On the other hand, it will launch initiatives to develop the domestic market, combining domestic consumer demands and industry development trends to roll out products and solutions tailored to the domestic market. Gradually, it will achieve comprehensive coverage of both domestic and foreign markets, allowing more users to benefit from the high-quality products and services of Yiwu Bentong Electric Co., Ltd. and driving the company’s steady development towards becoming a globalised and diversified modern electrical enterprise.